How I Created EA SPORTS Yogify

I am the producer of Yogify – a new yoga app created by EA SPORTS. That is a statement that I never would have believed if you had told me it was true one year ago.

My name is Jen Riley, and I was most recently a communications director at EA SPORTS. This summer, I was out on maternity leave and inspiration struck. I am an avid yogi and was looking for an app to give me a guided yoga program while I was away from home. What I discovered on the App Store was an unmet need that I felt that I was uniquely qualified to bring to market. With the support of my family, I set out to ignite what was a spark of vision, into reality. I was going to make the best yoga app in the world - one that featured quality yoga classes for beginners as well as experts, in an easy to use experience, “on the go” or from the comforts of home. It started with a user experience flow plotted with Post-It notes on bristol board, to a design built on App Cooker for the iPad, to a fully funded App and development plan in the span of two months.

It is at this point that the people who believed in me expanded past my family at home, to my family at work. I initially approached the organization to get approval to develop the product on my own, but was very pleasantly surprised when my manager told me there was interest in the idea as it crossed the desk of Andrew Wilson – head of EA SPORTS. I was given the opportunity to pitch to him directly through a process that allows good ideas to come to fruition within the label called the “green light process”. After proving out a strong design, a booming market opportunity and a low cost development plan that had upside, we were approved to move forward.

Many people may ask why EA SPORTS would dip their toes into the fitness space, particularly in the wake of EA SPORTS Active. To me, it makes perfect sense. Mobile is one of the fastest growing segments in the industry, and we have an opportunity to bring something great to market. Although we are a company dedicated to doing fewer things better, we are also dedicated to our employees, and to being disruptors when it makes sense. We are a company full of passionate innovators, and Yogify is a passion project in its purest sense.

Yogify is a guided yoga program for iOS devices by EA SPORTS on the App Store. Start your journey with free sample classes featuring fast-paced, energetic workouts which link powerful poses in succession to empower the body and the mind. Then, choose from a collection of five-class programs, ranging in difficulty from level 1-3. Accessible to beginners and challenging to experienced yogis, you can gain mastery over 275+ yoga poses with photo illustrations and audio cues, across 30+ hours of yoga and 50 progressively challenging classes. Practice “on the go” or from the comforts of home, and even customise your music.

Yogify is available on the App Store now.