EA SPORTS™ is excited to announce it has signed a partnership with back-to-back Formula 1® World Champion Max Verstappen. Over the coming year, we’ll create content with the Oracle Red Bull Racing driver across the portfolio. Our EA SPORTS logo will also feature on the chin of Max’s helmet for the 2023 F1®season, which kicks off in Bahrain on Friday, March 3.
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
Over the past two seasons, Max has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship™ on the final race of the 2021 season, Max dominated last year, taking the title at the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 with four races to spare.