Known for its distinctive clothing, Alpha Industries is the latest brand to partner with Codemasters latest racing game, GRID Legends. In addition to the presence directly in-game with an exclusive livery and trackside hoardings, Alpha Industries has created a limited-edition jacket, which is only available to win via GRID or Alpha Industries channels.
Alpha Industries also supplied clothing for characters in the game’s mode, Driven to Glory, an epic motorsport story with players competing for the GRID World Series against a formidable line-up of racing superstars.
“It’s great to work with Alpha Industries and bring real-life brands into the virtual world of GRID,” said John Merchant, Brand Director at Codemasters, “Having brands like Alpha Industries on board gives the game a real world and authentic feel. We’re also exciting about our clothing collaboration, giving players the chance to win highly exclusive merchandise.”
“We are super excited to be a part of the GRID launch, with a virtual integration and real-world collaboration,” says Ben Birkl, PR & Marketing Manager of Alpha Industries. “We can’t wait to play the game and race with our exclusive in-game livery.”
Keep an eye out on GRID Legends and Alpha Industries social media to find out how you get win yourself an exclusive GRID Legends jacket.
GRID Legends is available on Xbox Series X|S and PlayStation®5, alongside PlayStation 4, Xbox One, and PC from February 25th. EA Play* subscribers can enjoy a 10-hour trial, with the Deluxe Edition available for EA Play Pro members.
To find out more about Alpha Industries, please visit: www.alphaindustries.eu