Introducing The Sims Creator Program

Sul Sul, Simmers!

Over the years, our Sims team has watched in awe as our players have pushed the limits in how they’ve used our games as a vessel for self-expression, creativity, and joy. Collaborating with our community has been an important cornerstone since day 1 in The Sims, and we’re always looking to expand the ways in which we directly engage with the people who make The Sims great – you!

We’re thrilled to announce The Sims Creator Program; our new initiative to evolve and expand how we work with talented creators from all over the world. Creators in this program will be part of an incredible community that shares passions and unique challenges, and gets access to a range of exclusive perks and opportunities across The Sims franchise titles.

Whether you’re a storyteller with generations of family lore, a builder extraordinaire, an inventive modder or CC creator, or even something that defies definitions, look no further! We want YOU to apply for The Sims Creator Program! 

Every member of The Sims Creator Program will be offered a range of exclusive perks*, including: 

• Access to the EA Creator Network, which opens an avenue to unique opportunities with The Sims and across other EA titles
• Access to a private Discord where you can get direct contact with The Sims team, connect with other creators in the program, and occasionally glean sneak peeks before the public!
• Exclusive Sims swag or other physical goodies at important franchise milestones
• Two free game codes at new launches, one for yourself and one for your community
• Free game codes throughout the year from our catalog of previous Sims releases 
• 48 hour early access to each new Pack
• Opportunities to receive extra early access to Expansion Packs, including a private livestream with our Sims developers
• Induction into the EA Support-A-Creator initiative, where you receive your very own Creator Code to earn a commission when it’s used at checkout
• Additionally, there will be occasional opportunities to work with a smaller group of creators on various collaborations, both in-game and out, such as live events, playtesting opportunities, and more!

*Each of these resources and perks are subject to EA’s discretion and may change at any time.

To celebrate the announcement of this program, we were honored to collaborate with four immensely talented artists from our Simmer community to create custom artwork specially made for The Sims Creator Program. These artworks will be sent as postcard prints to our creators as part of an exclusive, limited-time celebratory gift bundle!

These artists—Renee Ramos, Jer Dee, Manuel Kilger, and David Alabo—have each brought their unique visions to life, showcasing how the program can enrich the creator community through their diverse perspectives and connections with The Sims.

By engaging with these talented individuals, we aim to foster more diversified collaboration opportunities across different mediums and highlight the myriad ways in which The Sims Creator Program can inspire and elevate a creator’s potential.

We’re excited to continue innovating and expanding all the ways we can better serve creators. Keep reading to learn more!

The Sims Creator Program FAQ

How do I apply for The Sims Creator Program?

The Sims Creator Program is designed to welcome talented and diverse creators from around the world. If you’re a YouTuber, streamer, lifestyle creator, modder or CC creator, photographer, designer/artist, blogger, podcaster, cosplayer, animator or screenshotter – we’re looking for you! 

To apply, visit the EA Creator Network to request to join and please select The Sims as your primary franchise! If you don't see a fitting description for yourself, don't worry; we believe that there is a creator in everyone.

We’re looking for both creators who regularly create original The Sims content across social platforms and various types of creators who might be new to The Sims. Whether you’re a more established voice or just starting out and striving to grow, we welcome you to apply to join us. The Sims Creator Program will be home to dedicated creators that share our commitment to gaming communities that are safe, fair, inclusive, and meaningful for all.

Creators that meet the following criteria are eligible to participate:

• Over 18 years of age
• Actively makes The Sims content
• You have The Sims content on your main channel within the last 30 days
• Have 5,000+ followers, subscribers or community members or 40+ Average Concurrent Viewers in the last 30 days OR 2,000+ average downloads for the majority of your Custom Created Content**
• You are not associated with any type of coin or key selling, gambling or other websites that harm the community
• You do not engage in leaking or other content or behaviors that undermine the player experience
• You content abides by the EA Creator Network Guidelines

**Even if you don't meet all of the above requirements but you feel like you make great content that we would love, we encourage you to apply anyway! We are building a diverse pool of creators of all different types, sizes and talents and would hate to limit ourselves to pure metrics.

What is the difference between The Sims Creator Program and the EA Creator Network?

They’re made to work in tandem! The Sims Creator Program upholds the values, goals, and strategies that serve our Sims creators. The EA Creator Network is home to EA’s creators across its games, and is one of the tools to provide many of the important perks and franchise-specific access and opportunities. The Sims Creator Program operates using the Creator Network, and it’s one of the channels where once approved as a Sims creator, you can expect to hear from our team.

I’m already a member of the EA Creator Network, but not of The Sims Creator Program. How can I request to join The Sims Creator Program?

If you are a member of the EA Creator Network and have The Sims listed as your primary franchise, you’re already in The Sims Creator Program! Please reach out to your local POC to find out what opportunities and perks you can access.

What constitutes an “active creator?”

You actively create content across one or more The Sims titles, and “active” may look different across different platforms. As a baseline, you should have The Sims content on your main channel within the last 30 days, and a history of content from at least the last 90 days.

How often do you review spots for The Sims Creator Program? 

We value every creator who requests to join The Sims Creator Program, so we’ll be reviewing each request with careful attention. Reviews will be ongoing, at the team’s discretion, and you can expect new cohorts of creators every month or two.

Who is not eligible for The Sims Creator Program?

The Sims Creator Program is not open to anyone who has violated the terms of any previous EA creator program (e.g. EA Game Changers), the EA User Agreement, EA Creator Network Guidelines, or those employed by other industry developers/publishers. Those who were removed from any previous EA Creator Programs are also not eligible to rejoin and/or be reinstated.

I’m a parent, talent manager or agency representative and I represent a creator that wants to be a part of this program. Can I be a part of the program on their behalf?

Unfortunately we do not allow talent agencies, talent managers or parents to apply or take part in this program on behalf of individual creators.

Can I apply with my fan site to The Sims Creator Program? 

Yes, creators who operate fan sites of The Sims may apply to The Sims Creator Program and will be required to sign the same agreements as other EA Creator Network creators.

What is the Support-A-Creator initiative?

Support-A-Creator is a partnership program that enables The Sims 4 community to support creators when purchasing The Sims 4 content on the EA app store. This means creators will have the opportunity to earn commissions by promoting EA products using their unique Creator Code. Becoming a member of The Sims Creator Program entitles you to your very own Creator Code, which means purchases of The Sims 4 and other EA content (eg. Kits, Expansion Packs, other EA games) from the EA App, EA.com store or in-game purchase flow using your Creator Code will count towards supporting you. 

As a member of the The Sims Creator Program, do I have to participate in every opportunity that I’m invited to? 

Not at all! Creators may choose to participate in as many or as few opportunities as they like.

I requested to join but was not successful or my submission wasn’t reviewed. Can I reapply?

If you received an email inviting you to reapply, you can do so 90 days from when you receive that email. If you don’t receive an email from us after 90 days, please log back into the EA Creator Network site to check your status and eligibility to resubmit a request again. 

How do I know if a creator has created some form of content connected to the EA Creator Network or The Sims Creator Program?

Members of the EA Creator Network and The Sims Creator Program must adhere to disclosure policies for content that they create and creators are responsible for including prominent disclosures on content connected to the EA Creator Network and The Sims Creator Program.

Do the actions of The Sims Creator Program creators outside any EA game affect their program participation?

Yes. If you see a creator who is part of The Sims Creator Program behaving in a way that you believe may break our EA Creator Network Guidelines or The Sims brand values, you can report them here.

Can I participate in third party paid sponsorships while being a member of The Sims Creator Program?

You may be approached by companies other than EA to perform sponsorship or promotional services on behalf of their marketing and promotions campaigns. In general, EA does not object to EA Creators pursuing these opportunities provided the use of EA marks, logos, or products such as The Sims franchise and its games are not used or featured in these other campaigns. The only exception to this is if the 3rd party paid sponsorships violate our EA Creator Network guidelines.

How can I, a representative of a third party organization collaborate with EA and/or The Sims and The Sims Creator Program participants? Who should I reach out to first?

We appreciate you taking interest in The Sims and the amazing creators we collaborate with. Please see our ‘How to request permission to use EA content’ article here.