Join us throughout the NFL season on the Madden Cruiser Tour.

The Cruiser is an interactive hub of Madden fandom with:

• Five gaming stations, a Ratings Hotline booth, football toss, meet and greet station, and more
• The ability to broadcast shows, podcasts, interviews and live matchups from around the country
• A mobile footprint giving Madden and EA Sports a place to conduct PR, content capture, fan interactions, and partner integrations

John Madden traveled the country as an NFL broadcaster in his bus coined, “The Madden Cruiser”. Along his journeys, he shared his love for football with every place and everyone he encountered. To honor Coach, we built a reimagined Cruiser that carries on his legacy, sharing the game he loved in the ways he always intended.

Learn more about the past, present, and future of Madden and the NFL with an exclusive gallery of memorabilia, interactive experiences and special events like Field The Future.

The Madden Cruiser will hit 9 different cities in the 2024-2025 NFL season, beginning at NFL Kickoff in Seattle and ending at the Super Bowl in New Orleans. Follow us to see if the Cruiser will be at your tailgate and which special guests will be showing up.