STAPLE is bringing streetwear to hockey.
jeffstaple, the founder and creative director of the world-renowned streetwear brand Staple Pigeon, is teaming up with Sherwood Hockey to create their first-ever full hockey x streetwear collaboration. And EA SPORTS™ NHL 22® will have the clothing line in-game before anyone else.
Virtual versions of the Staple Pigeon x Sherwood collaboration will drop in-game before they get released in real-life. Alongside the virtual collection comes an opportunity to earn this content for free by logging in to the World of Chel between November 30, 2021 and December 14, 2021. Select items from the collaboration will be available in World of Chel hockey bags so you can witness the innovative collection on EA SPORTS NHL 22’s Frostbite™ graphics. The in-person collection will be available December 2nd at www.staplepigeon.com or SherwoodHockey.com.
The collection features everything from hoodies, caps, gloves and more, all rooted in jeffstaple’s personal passion for hockey. As a former youth and collegiate hockey player this collaboration is built with the goals of expanding self-expression and individuality to the sport.
“Hockey was one of my first true passions as goalie mask designs blew my mind and led to me picking up the sport as a kid & ultimately playing through college,” said Jeff Staple, founder of STAPLE and Reed Art Department. “It’s a full-circle moment for me to now be collaborating with Sherwood Hockey, which was my preferred brand as a player. Creating the first ever legitimate hockey x streetwear collaboration is a childhood dream come true.
ABOUT JEFFSTAPLE (Jeffrey Ng or jeffstaple)
jeffstaple (born Jeffrey Ng) is a creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. He is the founder of the REED ART DEPARTMENT (f.k.a. Staple Design) and has worked on creative projects ranging from startup brands to Fortune 100 companies. Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo. He also founded experiential lifestyle boutique, REED SPACE in 2002.
ABOUT STAPLE PIGEON
Founded in 1997 by jeffstaple, STAPLE PIGEON uses The Pigeon as a muse for Staple’s extensive apparel range and collaborative items available worldwide. The New York based brand has cultivated a strong following which is now being expanded as result of their collaboration with the hockey apparel powerhouse, Sherwood.
ABOUT SHERWOOD
Sherwood Hockey, founded in 1949 and headquartered in Calgary, AB, Canada, brings quality, individuality and creativity to the game of hockey. For over 70 years, Sherwood has remained a staple in the sport. Evolving alongside its athletes, Sherwood’s mission is to push boundaries within the game and act as a creative beacon for expressive hockey players around the world.