EA SPORTS™ Madden NFL 25
News Article

Madden NFL 25 Season 7: Franchise Heroes

March 26, 2025

During Season 7: Franchise Heroes, discover legendary NFL players who carried their team on their back, season after season. Work your way up the Field Pass to earn new 92 OVR Franchise Heroes player items (upgradeable to 99 OVR), each equipped with All-Team Chemistry. Complete Objectives to snag Premiere Program Packs and participate in the Season 7 Squads Event to earn more rewards. Continue to grow your roster during new and returning events like All-Star Athletes, Sugar Rush, NFL Draft, and more. 

Image showing the Madden NFL 25 logo with the letters UT for Ultimate Team and S7 Franchise Heroes on a dark blue background.

Ultimate Team™ Programs

All-Star Athletes

Celebrate players whose athletic ability transcends the sport with Ultimate Team All-Star Athletes. Log in during each release week of the event to get All-Star Athlete player items that can eventually be upgraded to 98 OVR. Complete Challenges to learn about each All-Star Athlete’s prowess across sports and earn All-Star Athlete players and upgrade tokens.

Work your way up the Field Pass to earn several sport-themed strategy items that give All-Star Athletes a skill boost relevant to both football and their second sport, then complete Sets to get a 98 OVR All-Star Athletes Champion or other items to help upgrade your All-Star Athletes. Just want to earn more Coins? Play a limited-time themed H2H event to snag Coins and continue to build your roster. 

Image showing the Madden NFL 25 logo and the letters UT for Ultimate Team, alongside the All Star Athletes logo.

Sugar Rush

Sugar Rush is back and filled with more sweet treats than ever! Log in to get upgradeable player items, then earn Karrots and Eggs by completing Challenges and Objectives. Eggs you acquire will hatch on 4/20, revealing surprises including player items and more.

Image showing the Madden NFL 25 and Sugar Rush logos, overlaid on the letters UT for Ultimate Team, which are shown in yellow on a light blue background.

NFL Draft

NFL Draft is back, bringing new player items and more for the offseason’s most exciting event. The NFL Draft event celebrates NFL rookies past and present on the biggest night of their early career. Log in during the event to choose between two upgradeable NFL Draft Players and an entry to the NFL Draft H2H event. Experience the journey of an NFL rookie through Challenges, Solo Battles, and H2H games. Earn additional H2H entry tickets with Coins or by completing Objectives. Finally, on the big night (April 24), see where each rookie gets selected and complete Draft Night Sets based on certain selections. 

Image showing the 2026 NFL Draft logo alongside the letters UT for Ultimate Team, which are shown in dark green on a light green background.

AANHPI Heritage

AANHPI Heritage is back, celebrating the achievements of more past and present players of Asian-American, Native Hawaiian, or Pacific Island descent. Log in during the event to get 5 upgradeable AANHPI player items, then complete Challenges and Objectives to get upgrade tokens and learn more about each player’s story.

Field Pass

Player Items

Work your way up the Field Pass to earn these upgradeable players with a history of breaking records:

  • Antonio Gates
    • Starting 92, Max OVR 99
    • Obtained via 92 OVR BND S7 Fantasy pack either from the GIC Welcome Pack (if chosen) or the rewards track, use Upgrade Tokens to bring this player to max OVR

Image of Antonio Gates' Madden Ultimate Team player item showcasing his OVR and other in-game stats.

  • Adrian Peterson
    • Starting OVR 92, Max OVR 99
    • Obtained via 92 OVR BND S7 Fantasy pack either from the GIC Welcome Pack (if chosen) or the rewards track, use Upgrade Tokens to bring this player to max OVR

Image of Adrian Peterson's Madden Ultimate Team player item showcasing his OVR and other in-game stats.

  • Bruce Matthews
    • Starting 92, Max OVR 99
    • Obtained via 92 OVR BND S7 Fantasy pack either from the GIC Welcome Pack (if chosen) or the rewards track, use Upgrade Tokens to bring this player to max OVR

Image of Bruce Matthews' Madden Ultimate Team player item showcasing his OVR and other in-game stats.

  • James Harrison
    • Starting 92, Max OVR 99
    • Obtained via 92 OVR BND S7 Fantasy pack either from the GIC Welcome Pack (if chosen) or the rewards track, use Upgrade Tokens to bring this player to max OVR

Image of James Harrison's Madden Ultimate Team player item showcasing his OVR and other in-game stats.

  • Aidan Hutchinson
    • Starting 92, Max OVR 99
    • Obtained via 92 OVR BND S7 Fantasy pack either from the GIC Welcome Pack (if chosen) or the rewards track, use Upgrade Tokens to bring this player to max OVR

Image of Aidan Hutchinson's Madden Ultimate Team player item showcasing his OVR and other in-game stats.

Reward Path

  • Level 2 - 70+ Pack - Midfield Pack*
  • Level 3 - Random Strategy Item - Rare Strategy Item Fantasy Pack Choose 1 of all (Esc 98)*
  • Level 4 - 300 Season Tickets - 150 Season Tickets
  • Level 5 - Rare Option Pack - 92 OVR Season Player Fantasy Pack (Esc 98)*
  • Level 6 - 92 OVR Season Player Fantasy Pack (Esc 98) - Random Strategy Item*
  • Level 7 - 300 Season Tickets - 5000 Coins*
  • Level 8 - 5,000 Coins - Premium Rare Option Pack*
  • Level 9 - Rare Option Pack - 150 Season Tickets*
  • Level 10 - 93 OVR S7 Upgrade Token (Esc 98) - 93 OVR S7 Upgrade Token (Esc 98)*
  • Level 11 - 5,000 Coins - 5000 Coins*
  • Level 12 - 300 Season Tickets - Rare Strategy Item Fantasy Pack Choose 1 of all (Esc 98)*
  • Level 13 - Random Strategy Item - 150 Season Tickets*
  • Level 14 - 300 Season Tickets - 5000 Coins*
  • Level 15 - Rare Option Pack - 93 OVR S7 Upgrade Token (Esc 98)*
  • Level 16 - 92 OVR Season Player Fantasy Pack (Esc 98) - Max Training 30000 (98 OVR)*
  • Level 17 - 300 Season Tickets - 5000 Coins*
  • Level 18 - 5,000 Coins - 150 Season Tickets*
  • Level 19 - Rare Option Pack - Random Strategy Item*
  • Level 20 - 93 OVR S7 Upgrade Token (Esc 98) - 92 OVR Season Player Fantasy Pack (Esc 98)*
  • Level 21 - 5,000 Coins - Platinum 78+*
  • Level 22 - 400 Season Tickets - 94 OVR S7 Upgrade Token (Esc 98)*
  • Level 23 - Random Strategy Item - 5000 Coins*
  • Level 24 - 400 Season Tickets - Max Training 30000 (98 OVR)*
  • Level 25 - Rare Option Pack - Premium Rare Option Pack*
  • Level 26 - 92 OVR Season Player Fantasy Pack (Esc 98) - 150 Season Tickets*
  • Level 27 - 400 Season Tickets - Platinum 78+ *
  • Level 28 - 5,000 Coins - 5000 Coins*
  • Level 29 - Rare Option Pack - Max Training 30000 (98 OVR)*
  • Level 30 - 94 OVR S7 Upgrade Token (Esc 98) - 95 OVR S7 Upgrade Token (Esc 98)*
  • Level 31 - 5,000 Coins - 150 Season Tickets*
  • Level 32 - 400 Season Tickets - 5000 Coins*
  • Level 33 - Random Strategy Item - Max Training 30000 (98 OVR)*
  • Level 34 - Season 8 XP Token - 150 Season Tickets*
  • Level 35 - Rare Option Pack- 5000 Coins*
  • Level 36 - 92 OVR Season Player Fantasy Pack (Esc 98) - 150 Season Tickets*
  • Level 37 - 400 Season Tickets - Rare Strategy Item Fantasy Pack Choose 1 of all (Esc 98)*
  • Level 38 - 5,000 Coins - Midfield Pack*
  • Level 39 - Rare Option Pack - Season 8 XP Token*
  • Level 40 - 94 OVR S7 Upgrade Token (Esc 98) - 5000 Coins*
  • Level 41 - 10,000 Coins - 95 OVR S7 Upgrade Token (Esc 98)*
  • Level 42 - 650 Season Tickets - Premium Rare Option Pack*
  • Level 43 - Random Strategy Item - Max Training 30000 (98 OVR)*
  • Level 44 - 650 Season Tickets- 5000 Coins*
  • Level 45 - Rare Option Pack - 150 Season Tickets*
  • Level 46 - 95 OVR S7 Upgrade Token (Esc 98) - Max Training 30000 (98 OVR)*
  • Level 47 - 650 Season Tickets - Random Strategy Item*
  • Level 48 - 10,000 Coins - 5000 Coins*
  • Level 49 - Rare Option Pack - 150 Season Tickets*
  • Level 50 - 95 OVR S7 Upgrade Token (Esc 98) - 96 OVR S7 Upgrade Token (Esc 98)*
  • Level 51 - 10,000 Coins - 5000 Coins*
  • Level 52 - 650 Season Tickets - 150 Season Tickets*
  • Level 53 - Random Strategy Item - Max Training 30000 (98 OVR)*
  • Level 54 - 650 Season Tickets - 92 OVR Season Player Fantasy Pack (Esc 98)*
  • Level 55 - Epic Option Pack - 150 Season Tickets*
  • Level 56 - 96 OVR S7 Upgrade Token (Esc 99) - Epic Option Pack*
  • Level 57 - 650 Season Tickets - 96 OVR S7 Upgrade Token (Esc 99)*
  • Level 58 - 10,000 Coins - 10000 Coins*
  • Level 59 - Epic Option Pack - 150 Season Tickets*
  • Level 60 - 96 OVR S7 Upgrade Token (Esc 99) - Platinum 80+ *
  • Level 61 - 10,000 Coins - Max Training 100000 (99 OVR)*
  • Level 62 - 800 Season Tickets - 97 OVR S7 Upgrade Token (Esc 99)*
  • Level 63 - Random Strategy Item - Epic Option Pack
  • Level 64 - 800 Season Tickets - 10000 Coins*
  • Level 65 - Epic Option Pack - 300 Season Tickets*
  • Level 66 - 97 OVR S7 Upgrade Token (Esc 99) - 98 OVR S7 Upgrade Token (Esc 99)*
  • Level 67 - 800 Season Tickets - Max Training 100000 (99 OVR)*
  • Level 68 - 10,000 Coins - Premium Epic Option Pack*
  • Level 69 - Epic Option Pack - 10000 Coins*
  • Level 70 - 97 OVR S7 Upgrade Token (Esc 99) - 300 Season Tickets*
  • Level 71 - 10,000 Coins - Premium Epic Option Pack*
  • Level 72 - 900 Season Tickets - Season 8 XP Token*
  • Level 73 - Random Strategy Item - Epic Strategy Item Fantasy Pack Choose 1 of 9 (Esc 99)
  • Level 74 - 900 Season Tickets - Max Training 200000 (99+ OVR)
  • Level 75 - Epic Option Pack - Platinum 82+ *
  • Level 76 - 98 OVR S7 Upgrade Token (Esc 99+) - 99 OVR S7 Upgrade Token (Esc 99+)*
  • Level 77 - 900 Season Tickets - Legendary Option Pack*
  • Level 78 - 10,000 Coins - Max Training 200000 (99+ OVR)*
  • Level 79 - Legendary Option Pack - 1500 Season Tickets*
  • Level 80 - 98 OVR S7 Upgrade Token (Esc 99+) - 30000 Coins*
  • Level 81 - 5,000 Coins - Legendary Option Pack*
  • Level 82 - 500 Season Tickets - Epic Strategy Item Fantasy Pack Choose 1 of 9 (Esc 99)*
  • Level 83 - Legendary Strategy Item Fantasy Pack (Epic QS Esc 99+) - 80 | 85 Platinum Player*
  • Level 84 - 500 Season Tickets - Max Training 200000 (99+ OVR)*
  • Level 85 - Epic Option Pack - 2000 Season Tickets*
  • Level 86 - 99 OVR S7 Upgrade Token (Esc 99+) - Premium Legendary Option Pack*
  • Level 87 - 500 Season Tickets - Legendary Strategy Item Fantasy Pack (Epic QS Esc 99+)*
  • Level 88 - Season 8 XP Token - Premium Legendary Option Pack*
  • Level 89 - Epic Option Pack - 99 OVR S7 Upgrade Token (Esc 99+) OR 1800 Season Tickets*
  • Level 90 - 99 OVR S7 Upgrade Token (Esc 99+) - Legendary Strategy Item Fantasy Pack (Epic QS Esc 99+)*

*only available with Premium Pass