EA Play FIFA 23 F1™ 22 Madden NFL 23 Apex Legends Battlefield™ 2042 The Sims 4 Electronic Arts Home Electronics Arts Home Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Competitive Gaming Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help Forums Player and Parental Tools Accessibility Press Investors Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Competitive Gaming Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help Forums Player and Parental Tools Accessibility Press Investors

Maxis Organizational Update

2015-09-24
EA Staff

 Below is a message that our CEO Andrew Wilson shared with our Electronic Arts team today.

Below is a message that our CEO Andrew Wilson shared with our Electronic Arts team today:

Today we are announcing that Lucy Bradshaw is moving on from Electronic Arts. Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.

There is amazing work happening in our Maxis studios today. Rachel Franklin, who has been leading our Sims Studio, will now take over leadership of the Maxis group. Rachel will continue to lead the teams working on more new content and cultivating the passionate player community in The Sims 4, and now she will drive our efforts on other new Maxis concepts in development as well.

Across The Sims 4 on PC and The Sims FreePlay and SimCity BuildIt on mobile, Maxis IP has never had a bigger and more engaged player base. As we look to the future, we want to expand the scope of opportunity for Maxis to reach more players on PC and mobile, as well as explore cross-platform play. To enable this, we are bringing Maxis together with our mobile teams under Samantha Ryan's leadership, aligning our strong PC foundation with our mobile expertise. The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play.

I look forward to more exciting times ahead for Maxis.

Related News

SOMOS EA: a retrospective on EA’s Hispanic and Latinx Employee Resource Gro…

Electronic Arts Inc.
Oct 10, 2024
SOMOS EA is EA’s global beacon of Hispanic and Latinx knowledge, passion and skill.

World Rally Championship driver, esports champion, and EA employee

Electronic Arts Inc.
Oct 3, 2024
At Codemasters, World Rally Championship driver and esports champion Jon Armstrong is helping make WRC the best game it can be.

Create Your Unique Character with Cranium Technology in EA SPORTS FC 25

Electronic Arts Inc.
Sep 30, 2024
Discover Cranium Technology in EA SPORTS FC 25 and sculpt your football superstar. Bring your virtual player to life with detailed customization options.