Sul Sul, Simmers-

It’s time to bring the magic of The Sims to life. We are proud to announce that The Sims Shop is officially open – a place where you can discover official merch that sparks your creativity while repping your Simmer status.

Celebrate decades of The Sims through limited-edition apparel, accessories and future collaborations inspired by The Sims universe you know and love, available exclusively at The Sims Shop.

Our merchandise was inspired by The Sims iconography of the past and present. From comfy t-shirts that feature iconic Plumbob and Cowplant graphics to enamel pins that spotlight the beloved Freezer Bunny and Simoleon symbol, our array of products will have everything a Simmer needs to feel connected to the world of The Sims.

The first drop for The Sims Shop will feature branded clothing including a matching hoodie and sweatsuit set, long and short sleeve shirts, accessories, a plushie Freezer Bunny and enamel pins.

These offerings were created for everyone. From everyday essentials to limited time releases, our diverse range of products will be available globally in unisex and size inclusive options. All of our merch is official, ensuring the highest quality of authenticity.

Catch new drops you don’t want to miss by signing up at shopthesims.com to receive the latest updates, and head to The Sims Shop F.A.Q. page for any additional questions including shipping.

Follow The Sims, The Sims Freeplay and The Sims Mobile across social media and read all the latest news and updates from our team via The Sims newsroom. Join the conversation in our official Discord server.