SEED is a pioneering group within Electronic Arts, combining creativity with applied research. We explore, build, and help determine the future of interactive entertainment.

SEED’s research targets meaningful areas of applied innovation that can be expressed directly in new player experiences, future connected services, and advanced development techniques. Our research horizon looks two to four years ahead and beyond. Our projects target specific game needs but with an eye towards solutions that can benefit all games.

SEED also exists to educate, share, and be great partners. We collaborate with game teams and industry partners, and we publish and present our research within our industry and to the public.

The best way to reach us is through social media.